Game Development
Casual, puzzle and mid-core mobile games, from a rapid prototype that tests the gameplay to full production tuned for retention.
Game studio · Ho Chi Minh City, Vietnam
Don't read about our games. Play one.
Leap Studio builds mobile games, apps, gamification campaigns and playable ads for brands and publishers. The phone on this page runs our real work.
HTML5 builds. Nothing loads until you press start.
Press start
Pick a game on the screen. It plays right inside the phone.
Trusted by
Services
Four things we build. Try three of them here.
Each service has a sample you can load into the phone. It is the fastest way to judge how our work feels in the hand.
Gamification Solutions
Mini games inside your app or website: lucky spins, quick-play challenges and reward loops that fit a campaign and your brand.
Playable Ads
Lightweight, fast-loading ads a player understands within seconds, built to bring in users who already know what the game is.
Mobile App Development
AI content apps and education apps released early, measured with real users and improved version by version.
Demos
More to play
Eight gamification mini games and eight playable ads. Slide through, tap a card and it plays in place.
16 playable builds in the library. Each one loads only when you press play.
Open the full demo libraryMobile games & apps
On the App Store
Apps we built and published ourselves, with more on the way.
Health & Fitness Kiri: Breathwork & Breath Hold
Guided breathing and breath-hold training for a calmer, more focused day.
View on the App Store
Books Just Story: Lullabies for Kids
Bedtime stories turned into gentle lullaby songs that help children fall asleep.
View on the App Store
Productivity Just Focus: Habit Builder
A habit-building companion for people who open their phone for one task and lose forty minutes.
View on the App Store
Music Just Flow: AI Rap Generator
Type an idea and get a finished rap track generated by AI.
View on the App StoreNext release
More games and apps are in production. They land here when they reach the stores.
Case studies
Campaigns that shipped
Gamification projects for banks, telecom, insurance and food brands. All case studies
ACB Bank
A gamification project where Leap Studio handled both art and development, bringing the spirit of Tet into two simple yet engaging mini games inside app ACB One.
- Client
- Asia Commercial Joint Stock Bank (ACB)
- Type
- Gamification
- Timeline
- Jan-2026 to Feb-2026
Viettel Telecom
A large-scale gamification system developed by Leap Studio, transforming My Viettel into a continuous user journey that lasts throughout an entire year.
Read the case study
Lotte Chocolat
A gamification project where Leap Studio and Woay built a lightweight running game, allowing users to play, collect products, and receive rewards directly from Lotte Chocolat.
Read the case study
Shinhan Bank
Co-created with Leap Studio, a vibrant “Vietnam - Korea city” where every building unlocks new ways to interact, play, and earn within Shinhan’s banking ecosystem.
Read the case study
KFC
A gamification experience where Leap Studio and Woay transformed a familiar running mechanic into a playful journey of collecting fried chicken and earning rewards from KFC.
Read the case studyThe studio
Numbers, then method
We work as an extension of your team, with agile task tracking, open communication and respect for your IP.
- 15M+
- downloads
- 75K+
- monthly active users
- 100+
- finished projects
- 11+
- years of experience
Understand the problem
We start from your product goals, your users and your market.
Build what matters
Only what is needed to test the idea, so you move fast without overbuilding.
Test & optimize
Real user behaviour and feedback decide what changes.
Iterate & grow
We refine and scale on results, and stay with the product after launch.
Blog
Notes from the studio
Guides on gamification, game economies and working with a game studio. All articles
Building a Credit Card Game Economy: A Comprehensive Guide to Balancing Engagement & Reward Costs
Learn how to build an effective credit card game economy to boost customer engagement, drive spending, and optimize reward costs.
Reducing eKYC Process Friction Through Gamification: Improving UX for Digital Banking Apps
eKYC (Electronic Know Your Customer) has become the backbone of digital transformation in Vietnam’s banking sector.
Gamification in Finance: Definition, Importance, and Benefits for Attracting Gen Z
Generation Z, with their innate familiarity with technology and desire for personalized experiences, is posing new challenges for the traditional financial…
What platforms do your game development services cover?
We develop games across multiple platforms, including PC, mobile and web, ensuring your title reaches its intended audience smoothly.
How does gamification integrate into our existing business system?
We design custom game mechanics, leaderboards and reward systems that plug directly into your current platform to boost user engagement and loyalty.
What is the typical turnaround time for creating a playable ad?
A standard playable ad usually takes a few weeks from the initial concept to the final interactive build, ready for your marketing campaigns.
Do you build mobile applications for both iOS and Android?
Yes, our mobile app development team builds scalable applications for both iOS and Android, focusing on smooth user experiences and high performance.
What is your process for designing a new game from scratch?
Our game design process starts with concept art and core mechanics, followed by prototyping, agile development and rigorous testing before the official launch.
Contact
Your turn to press start
hello@leapstud.io +84 868 360 489 The Sun Avenue, Mai Chi Tho, An Phu, Thu Duc, Ho Chi Minh City, Vietnam