Paul Nguyen is a Growth and Product Marketing expert with over six years of practical experience. As the General Manager at LEAP Studio, he leads the overall business strategy, optimizes product development, and integrates AI into marketing to drive breakthrough growth.
With a solid foundation from leading tech startups, fintech companies, and digital platforms like MoMo and ZaloPay, Paul brings a multidimensional perspective to product development and user acquisition. Throughout his career since 2019, his core strength lies in designing data-driven strategies, optimizing conversion funnels, and continuously experimenting with the latest AI applications.
At LEAP Studio, he not only guides the operations team but also directly shapes long-term growth solutions for clients and partners. His approach ensures that every product, from gamification campaigns to playable ads, achieves maximum performance and market impact.
Core Competencies
- Growth Strategy: Funnel Optimization & User Acquisition.
- Product Development: Product Marketing & Go-to-Market Strategy.
- Technology & Data: AI Application in Marketing, Data Analysis & Decision Making.
- Performance: Digital Marketing, Business Strategy & Monetization.
- Strategic Partnerships: Ecosystem Growth & Partnership Management.
Professional Experience
- 04/2025 – Present | General Manager at Leapstud.io: Developing overall business and marketing strategies. Applying AI to marketing and operations. Driving product development and long-term growth direction.
- 04/2025 – 07/2025 | Growth Marketing Executive at ZaloPay: Executed Growth strategies for Mobility & Express services. Optimized MPU & TPV through performance marketing. Expanded user base via strategic partnerships (Ahamove, BE).
- 08/2024 – 04/2025 | Product Growth & Marketing at MoMo (M_Service): Built product growth strategies. Designed campaigns and optimized marketing performance. Coordinated operations and new feature development.
- 10/2023 – 08/2024 | Growth Marketing Executive at Nami Foundation: Planned and executed marketing campaigns. Analyzed data to optimize conversion rates. Managed email and performance marketing strategies.
- 04/2022 – 06/2025 | Business Analyst at Leapstud.io: Analyzed business models and product strategies. Conducted market research to identify growth opportunities.
- 01/2022 – 09/2023 | Marketing Lead / Community Manager at Roboworld.io: Built comprehensive marketing strategies. Developed the Web3 community and aligned marketing with product development.
- 12/2019 – 12/2020 | Customer Service Specialist at California Fitness & Yoga: Managed Customer Relationship Management (CRM). Maintained and elevated the customer experience.
"Sustainable growth always stems from a deep understanding of data and the continuous optimization of the user experience. At LEAP Studio, we seamlessly combine the power of AI technology with a Product Marketing mindset to create business solutions that deliver genuine, measurable value."
