Case studies

Campaigns that shipped

Gamification projects for banks, telecom, insurance and food brands, written up step by step: the goal, the mechanics we chose and how the build came together.

All case studies

A gamification project where Leap Studio handled both art and development, bringing the spirit of Tet into two simple yet engaging mini games inside app ACB One.

ACB Bank

A gamification project where Leap Studio handled both art and development, bringing the spirit of Tet into two simple yet engaging mini games inside app ACB One.

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A large-scale gamification system developed by Leap Studio, transforming My Viettel into a continuous user journey that lasts throughout an entire year.

Viettel Telecom

A large-scale gamification system developed by Leap Studio, transforming My Viettel into a continuous user journey that lasts throughout an entire year.

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A gamification project where Leap Studio and Woay built a lightweight running game, allowing users to play, collect products, and receive rewards directly from Lotte Chocolat.

Lotte Chocolat

A gamification project where Leap Studio and Woay built a lightweight running game, allowing users to play, collect products, and receive rewards directly from Lotte Chocolat.

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Co-created with Leap Studio, a vibrant “Vietnam - Korea city” where every building unlocks new ways to interact, play, and earn within Shinhan’s banking ecosystem.

Shinhan Bank

Co-created with Leap Studio, a vibrant “Vietnam - Korea city” where every building unlocks new ways to interact, play, and earn within Shinhan’s banking ecosystem.

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A gamification experience where Leap Studio and Woay transformed a familiar running mechanic into a playful journey of collecting fried chicken and earning rewards from KFC.

KFC

A gamification experience where Leap Studio and Woay transformed a familiar running mechanic into a playful journey of collecting fried chicken and earning rewards from KFC.

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A seasonal gamification journey where every interaction reflects care and growth - expressed through the art crafted by Leap Studio.

Dai-ichi Life

A seasonal gamification journey where every interaction reflects care and growth - expressed through the art crafted by Leap Studio.

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Co-created with Leap Studio, a vibrant “spring market in-app” where users can explore, play, and receive lucky rewards in a familiar and emotionally engaging way.

HDBank

Co-created with Leap Studio, a vibrant “spring market in-app” where users can explore, play, and receive lucky rewards in a familiar and emotionally engaging way.

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A gamification experience where users grow alongside a dragon with its own personality - built by Leap Studio and Woay to turn interaction into connection.

Burger Print

A gamification experience where users grow alongside a dragon with its own personality - built by Leap Studio and Woay to turn interaction into connection.

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